People are used to the high standard of user experience they receive on sites like the BBC, Tesco, BMW and Nike. Our challenge is to deliver that on much smaller budgets. If you provide services or information to your clients via the web, a bad online experience can seriously damage your brand. It could also lose you their custom today, tomorrow... and worse still, they could tell their friends as well.
So who is doing it well?
Firebox admitted to noticing a sharp increase in mobile traffic and they needed to react to it. Firebox is seeing people browsing for longer on their mobile devices, and newsletter and social traffic is also converting better than previously from mobile devices. In May Firebox relaunched their website using responsive design and it is a perfect illustration of how it works.
Please take a look on different devices, Firebox is a design joy.