Here's a really simple way of improving likes and shares on your Facebook page. Create simple graphics.
On one day two organisations released the same piece of news to the same audience. One used the graphic technique and the other didn't. The text only version received 200 shares while the graphic received over 2,500.
But don't be tempted to put boring corporate statements on the graphic, leave those in your annual review. Ask yourself, 'what would I share on Facebook?'.