New brand visibility - success!

One of the biggest challenges for any charity brand is to stand out in the London Marathon. Thousands of runners. Hundreds of charity vests. When I volunteered at the 2013 marathon I vowed that our new vests would stand out. As the Meningitis Trust our yellow vests just merged in with many others. I'm delighted to say the new orange ones shone like a beacon (in my eyes at least!)