Earlier this week Meningitis Now launched a hard-hitting online and TV commercial to make people aware of the real and ever present dangers of meningitis.
Within three days the post reached over one million people. On Monday it also appeared after the watershed on Channel 5. Later this week it will be featuring in cinemas across the capital.
During the development, the Director James Lawes, from Bare Films, kindly shared his thoughts and inspiration for the film.