It's easy for organisations to embrace digital and open up social media platforms and launch new websites.
But without a clear plan of action teams won't receive the maximum benefit from the opportunities available.
It's time to step back and review what you have already done, what competitors are doing and really think about what's a realistic vision for your organisation. Time and money are obviously genuine restrictions for organisations. Before you decide whether or not to invest, first you need to understand what the opportunities are.
Here is HB Digital's structured five step process to digital transformation. Feel free to contact Richard with any thoughts.