Fantastic email comms example from the Petitions Team

This mornings email update from Govts Petitions Team is a great example of how to do email comms well. Over 800,000 signatures were collected on a petition asking the Govt to extend the MenB vaccination programme beyond newborns. Since it closed the govt has moved quickly, arranging evidence sessions from charities, families and medics. Now the debate is heading to the House of Commons on 25 April. Every step of the way there's been an email sent with updates on progress, with links to: Parliament TV, oral evidence, key dates, plus how to get in touch with your local MP. A great example of email comms. 

 

Here is a copy of the email:

"You recently signed the petition "Give the Meningitis B vaccine to ALL children, not just newborn babies.":
https://petition.parliament.uk/petitions/108072

On Monday 25 April, the House of Commons will debate the meningitis B vaccine. The debate will begin in Westminster Hall at 4.30pm.

You may wish to contact your local MP to tell them why this debate is important to you. You can find out who your local MP is, and their contact details here: http://www.parliament.uk/mps-lords-and-offices/mps/

You can find out more information on contacting your local MP here: http://www.parliament.uk/get-involved/contact-your-mp/

The Petitions Committee worked together with the Health Committee and spoke to families and experts during "oral evidence sessions" about the reasons for and against the request of this petition. The evidence collected from these sessions will help inform MPs taking part in the debate.

You can read more about the oral evidence sessions on the meningitis B vaccine here: http://www.parliament.uk/business/committees/committees-a-z/commons-select/petitions-committee/inquiries/parliament-2015/meningitis-b-vaccine-inquiry-15-16/

You can watch both of the oral evidence sessions on Parliament TV:

15 March: session with the petition creator and affected families - http://www.parliamentlive.tv/Event/Index/28c10e2c-f1dd-46bc-a7ce-b7e0fc024246

22 March: session with meningitis charities, experts, the Joint Committee on Vaccination and Immunisation and Public Health England - http://parliamentlive.tv/event/index/421b1069-7f2e-49b8-a07f-c52d37f838a1

You will be able to watch the petition debate live on 25 April from 4.30pm on Parliament TV: http://www.parliamentlive.tv/Commons

You may also be interested to know that MPs have been signing an Early Day Motion (an expression of support for a particular issue) about the meningitis B vaccine. It refers to this petition and the evidence sessions. You can view the Early Day Motion and see which MPs have signed it on the Parliament website: http://www.parliament.uk/edm/2015-16/1356

There are other ways you can get involved in the work of the UK Parliament.

Find out how to contact your MP or a Lord, contribute to a Parliamentary Committee, and search for free Parliament events taking place in your local area here: http://www.parliament.uk/get-involved/

Find out how you can visit Parliament: http://www.parliament.uk/visiting/

You can find out more about the work of the Petitions Committee on its website here: www.parliament.uk/petitions-committee

You can follow the Petitions Committee on Twitter: @HoCpetitions
You can follow the Health Committee on Twitter: @CommonsHealth

Thanks,
The Petitions team
UK Government and Parliament"