The objective of my digital strategy course is to give organisations the strategic knowledge and tools to start improving digital growth and conversions.What would you want covered?
save time | be informed | create strategies | refine tactics | improve results
I'm asking organisations to review the draft course outline and help me create a digital training course that answers your most pressing questions >>>>> You can complete the survey here.
Session one: how to use your business plan to set digital foundations
How to set specific, measurable and attainable digital objectives
Introduce Google Analytics basics and setting goals
Introduce a template to turn your business plan into digital goals [take away template]
Session two: define your audience
Know your audience and how to connect
How to carry out keyword research and why it's essential for audience insight
Create a Digital Census of your current audiences and what it tells you
How reviewing competitor work can save you time
Turn these insights into digital personas that will be the heart of your digital work [take away template]
How to reach, engage and grow your audience
Session three: user experience and customer service
What is user experience and why does it matter?
Develop simple user experience principals [take away example]
What value are you going to offer and how you can deliver it
How can this help improve your website reach and conversions
How Google Analytics helps you monitor your successes. What to look out for.
Spotting problems and improving conversions
Session four: web developers and agencies
How to find, choose, brief and work with web designers successfully [take away template]
Session five: digital tools, skills and techniques
Essential social media habits
Developing your social media voice
Social media scheduling tools
How to create engaging graphics quickly without expensive tools
Facebook and Twitter advertising - how it works
Realistic content planning that can save time [take away template]
Session six: Staying legal and building trust
Data protection and GDPR
Session seven: Rome wasn't built in a day
Roadmap for delivery [take away template]
What do you think?
Complete the 10 questions below and you'll be entitled to a discounted course rate when they launch.